Growth Marketing Strategist · Fractional CMO

I Turn Marketing
Spend Into
Measurable
Revenue.

Senior marketing consultant trusted by startups, scale-ups, and global brands to engineer growth systems — not just run campaigns. Top 3% on Toptal. Zero fluff, only outcomes.

Book Free Strategy Call See Case Studies
7+
Years Experience
$500K+
Ad Spend Managed
Top 3%
Toptal Ranking
50+
Clients Served
Giorgi Chapichadze — Growth Marketing Strategist
Available for projects
Giorgi Chapichadze
Top 3% Toptal Expert
$500K+
Ad Spend Managed
3.2x
Avg. ROAS Improvement
47%
Avg. CAC Reduction
50+
Clients Globally
Verified on
🏆 Toptal Top 3% 🔗 LinkedIn

What I Do

Precision Marketing
Engineering

Not a generalist. Not an agency. I embed into your business and build the growth infrastructure that actually moves revenue.

📈

Growth Strategy & Fractional CMO

Embedded senior marketing leadership without the full-time cost. I own your marketing roadmap, manage teams, and align execution to revenue targets.

  • Full marketing audit & competitive analysis
  • Quarterly OKR setting tied to revenue
  • Agency & team management
  • Board-ready reporting & attribution
Most Requested
🎯

Performance Marketing & Paid Media

Full-funnel paid acquisition across Meta, Google, TikTok, and LinkedIn — built for profitability, not just volume.

  • Multi-channel paid media strategy
  • Creative strategy & testing frameworks
  • Attribution modeling & ROAS optimization
  • Scaling playbooks from $10K to $500K/mo
🔬

Marketing Analytics & Data Infrastructure

Transform raw data into growth-driving decisions. From tracking setup to custom dashboards that reveal what's actually working.

  • GA4 / GTM advanced implementation
  • Custom Looker Studio / Power BI dashboards
  • Cohort analysis & LTV modeling
  • Marketing mix modeling
🚀

Go-to-Market Strategy

Launch products with surgical precision. Positioning, channel selection, messaging architecture, and launch sequencing built to capture market share fast.

  • ICP definition & persona research
  • Positioning & messaging framework
  • Channel prioritization matrix
  • 90-day launch playbook
✉️

Email & Lifecycle Marketing

Revenue from your existing audience. Full lifecycle automation — from welcome series to win-back campaigns — built for B2B and e-commerce.

  • Klaviyo / HubSpot / ActiveCampaign setup
  • Behavioral segmentation & personalization
  • Full automation flow architecture
  • A/B testing & deliverability optimization
💡

Conversion Rate Optimization

More revenue from existing traffic. Systematic CRO using behavioral data, heatmaps, and structured experimentation to increase conversion at every funnel stage.

  • Heuristic UX audit & opportunity map
  • VWO / Optimizely A/B test planning
  • Landing page & funnel redesign
  • Checkout & lead form optimization
Discuss Your Project →

Free Interactive Tool

Calculate Your Marketing ROI

See exactly how much revenue you're leaving on the table — and what optimizing your marketing could realistically return.

Your Current Numbers

$
$
$
// Your ROI Analysis
Current Marketing ROI
—
Revenue Per Marketing Dollar
—
Revenue with +30% CR Improvement
—
12-Month Revenue Opportunity
—

Want a personalized breakdown of your actual growth opportunity?

Get My Free Audit →

Customer Acquisition Costs

$
$
// CAC Analysis
Current CAC
—
LTV : CAC Ratio
—
CAC Payback Period
—
Annual Savings at 40% CAC Reduction
—

Is your LTV:CAC ratio healthy? Let's find out together.

Get Free CAC Audit →

Question 1 of 5

What is your biggest marketing challenge right now?

Client Results

Work That Speaks
In Numbers

Every engagement is documented with the same rigour: Problem → Methodology → Verifiable Results.

🛒 D2C E-commerce

Scaling a Health & Wellness Brand from $180K to $640K Monthly Revenue in 7 Months

+256%
Revenue Growth
4.1x
ROAS
-38%
CAC Reduction
7mo
Timeline
+
⚠ Problem
Stalled Growth & Inefficient Paid Channels

A D2C supplement brand was spending $45K/month across Meta and Google with a 1.4x blended ROAS — effectively losing money after COGS. Their creative was exhausted, audiences overlapping, and their attribution model was counting organic sales as paid wins, masking the true cost.

⚙ Methodology
Full-Funnel Reconstruction & Creative Engine

Conducted a 3-week diagnostic audit. Rebuilt the attribution model in GA4 + Triple Whale. Restructured campaigns into a 3-layer CBO architecture. Launched a creative testing system (4 new concepts weekly). Introduced a post-purchase LTV email flow that added a 22% revenue tail to paid acquisition.

✅ Result
256% Revenue Growth in 7 Months

Monthly revenue scaled from $180K to $640K. Blended ROAS improved from 1.4x to 4.1x. CAC dropped 38%. The email lifecycle flows contributed $85K/month in incremental revenue. Client reached profitability at scale for the first time in company history.

"Giorgi didn't just run our ads — he rebuilt the entire way we think about marketing ROI. The attribution clarity alone was worth the engagement. We finally know what's working."

— CMO, Health & Wellness Brand (NDA)
💻 B2B SaaS

Reducing Cost-Per-Trial by 62% for a Series A SaaS Product Using Precision Audience Architecture

-62%
Cost Per Trial
+4.3x
Pipeline Value
18%
Trial-to-Paid
4mo
Timeline
+
⚠ Problem
High CPL, Low Intent Traffic

A Series A project management SaaS was spending $22K/month on LinkedIn and Google ads with a $340 cost-per-trial and a 6% trial-to-paid conversion rate. The pipeline looked full on paper; in reality, 70% of trials were from SMBs outside their ICP, wasting sales team capacity.

⚙ Methodology
ICP Refinement & Account-Based Targeting

Led a 2-week ICP workshop with the sales and CS teams to define the 3 highest-LTV customer segments. Built an account-based targeting layer on LinkedIn using job function + company size + technology stack signals. Rewrote ad messaging for each segment. Implemented a trial qualification scoring model in HubSpot.

✅ Result
62% CPT Drop, 4.3x Pipeline Increase

Cost-per-trial dropped from $340 to $129. Trial quality improved dramatically — trial-to-paid rate went from 6% to 18%. Pipeline value increased 4.3x despite spending the same budget. Sales cycle shortened by 11 days on average due to better qualified leads entering the funnel.

"The ICP work Giorgi ran was the most valuable thing we've done in 18 months. Not only did our CAC drop — our sales team stopped complaining about lead quality overnight."

— CEO, Series A SaaS Company (NDA)
🏨 Hospitality & Travel

Building a $0-to-$2.4M Organic Acquisition Engine for a Boutique Hotel Group in 14 Months

$2.4M
Organic Revenue
+890%
Organic Traffic
#1
Rankings (12 keywords)
14mo
Timeline
+
⚠ Problem
100% Dependency on OTAs

A boutique hotel group with 4 properties was generating 94% of bookings through Booking.com and Expedia — paying 18-22% commissions on every reservation and owning zero customer relationships. Direct bookings were virtually zero, and they had no content or SEO strategy.

⚙ Methodology
Content-Led SEO & Direct Booking Engine

Conducted a full keyword opportunity analysis and built a 14-month content roadmap targeting high-intent travel queries. Redesigned the booking funnel to maximize direct conversion. Implemented a review acquisition system that grew TripAdvisor ratings. Launched a loyalty email program that monetized past guests with 34% open rates.

✅ Result
$2.4M in Organic Revenue, Zero OTA Commission

Organic search traffic grew 890%. The hotel group achieved #1 rankings for 12 high-value keywords. Direct bookings grew from 6% to 51% of total revenue. $2.4M in direct online bookings in the final 6 months of the engagement, saving $432K+ in OTA commissions annually.

"We had no idea SEO could deliver this kind of ROI this fast. Giorgi built us an asset that keeps compounding. The OTA dependency was our biggest business risk — now it's our biggest competitive advantage."

— Managing Director, Boutique Hotel Group (NDA)
Start a Similar Project → View Toptal Profile
Giorgi Chapichadze
Platform
Toptal Top 3%
Location
Tbilisi, Georgia
Availability
Open to Projects
Focus
B2B & D2C Growth

The Person Behind The Strategy

I Didn't Start As a Marketer. I Started As a Problem-Solver.

My first "marketing campaign" was at 19, helping a family friend's small retail business figure out why their new location wasn't getting foot traffic. No budget, no tools — just a whiteboard, a customer survey, and a stubbornly analytical mind. We 3x'd their walk-in traffic in 6 weeks. That was the moment I understood: marketing is just systematic problem-solving with distribution.

Over the next seven years, I embedded myself in every layer of the marketing stack — from managing $500K+ in paid media across Meta, Google, and TikTok, to building attribution infrastructure from scratch, to leading go-to-market strategy for venture-backed startups. Along the way, I developed a pathological intolerance for vanity metrics, unclear attribution, and "strategies" that can't be tied to revenue.

I joined Toptal's elite marketing network — where acceptance rates sit below 3% — because I wanted to work exclusively with founders and executives who care as deeply about measurable ROI as I do. Every client I take on is a bet I make with my reputation.

What I bring that most consultants don't: I can read a P&L, understand unit economics, and translate that into marketing decisions your CFO will actually approve. I speak both boardroom and engineering room fluently.

Outside of work: I'm deeply curious about behavioral economics, obsessively listen to jazz, and hold a firm belief that the best marketing often borrows from philosophy — understanding why people decide, not just how to nudge them.

Meta Ads Google Ads TikTok Ads LinkedIn Ads GA4 / GTM HubSpot Klaviyo Looker Studio SEO / Content CRO Marketing Analytics Go-to-Market Product Marketing Fractional CMO

Client Voices

What Clients Say
After Working Together

★★★★★

"Giorgi is hands-down the best marketing hire we've made — and he's not even full-time. His ability to diagnose a broken funnel and build a fix in weeks is genuinely rare. He thinks in systems, not tactics."

AM
Alex M.
CEO, Series A SaaS — San Francisco
★★★★★

"We gave Giorgi a mess: broken tracking, overlapping audiences, and declining ROAS. He came back 2 weeks later with a full audit, a 90-day plan, and a clear revenue model. We've never had that level of clarity before."

SR
Sarah R.
VP Marketing, D2C Brand — London
★★★★★

"What separates Giorgi from other consultants is the depth of his analytics thinking. Most marketers talk about data. Giorgi builds it, interprets it, and makes you question everything you thought you knew about your funnel."

DK
David K.
Founder, FinTech Startup — Berlin

Work Together

Let's Talk About
Your Growth.

Answer 3 quick questions so I can understand your situation before we meet. This ensures our call is 100% focused on what actually matters for your business.

What happens in the 30-minute call:

1
Diagnose your biggest marketing bottleneck

I'll ask the right questions to identify where you're bleeding revenue or leaving money on the table.

2
Outline a clear path forward

You'll leave with 2–3 specific, actionable priorities — regardless of whether we work together.

3
Explore fit (with no pressure)

If there's a clear way I can help, I'll tell you how. If not, I'll tell you that too.

⚡ Currently accepting: 2 new clients per quarter. Growth strategy engagements, fractional CMO retainers, and performance marketing audits.
Prefer to book directly? Open scheduling page →
Step 1 of 3 · Qualification

What is your current monthly marketing budget?

Step 2 of 3 · Your Situation

What type of engagement are you looking for?

Step 3 of 3 · Almost There

What is your primary revenue goal in the next 90 days?

📊